KINDLING SOCIAL

Behavioural insights

and natural responses 

 KINDLING SOCIAL

We lead the way in using WhatsApp to bring you

outstanding mobile video insights and response.

Fast, flexible and cost effective,

Kindling Social can be used as a stand alone research tool,

or as part of a mixed methodology research study

SPECIAL SOCIALS

OVERNIGHT SOCIAL

Super-fast insight

Research stimulus is sent to respondents at 6pm and results are provided by 9am the following morning.

Perfect for fast-turnaround concept & comms development, mid-workshop feedback, pitches, sprints and disaster checking.

WEEKEND SOCIAL

Heart of life insight

Research questions and stimulus are sent to respondents on Thursday or Friday with results provided by Monday morning.

The weekend social enables you to understand behaviours and explore response to ideas in a way that reflects the lives of your audience.

EXTENDED SOCIAL

Ethnographic insight

Longitudinal research designed to provide a more detailed understanding of behaviours over time.

 

Ideal for in-depth exploration of social issues, behaviours, need states, customer journeys and concept testing

THE BENEFITS OF BEING SOCIAL

BEHAVIOURAL

Kindling Social elicits more natural responses and gives you greater insight into real behaviours.

 

EMOTIONAL

Kindling Social allows you to understand how people really feel. Response is honest, instinctive and intuitive. 

 

INCLUSIVE

Kindling Social enables you to include audiences who would never consider taking part in a more formal research process.

FLEXIBLE

Kindling Social is fast, fluid and flexible. It's ideal for both simple and more complex projects that require the exploration of multiple sets of statements and stimulus

"A lot of companies include WhatsApp in proposals,

but they don't do it very well. 

Kindling, on the other hand, are brilliant at it."