Behavioural Insights

We lead the way in using mobile video, social networks and digital technology to capture the raw behavioural insights that underpin the development of more relevant and effective ideas.

Our Approach

We help you better understand how people truly feel about your ideas empowering you to create more resonant, compelling and effective propositions, concepts and communications.

  • We have created some amazing, award-winning campaigns over the last couple of years with great business results, but we wouldn’t have got there without the support of our Insight team and insight agency, Kindling. Together, we spoke with players with the ambition to identify a real human truth that would become our North Star. This powerful human truth became the central thought for our marketing strategy and helped us create inspiring briefs for our business teams and agencies.

    Anna McInally Head of Marketing Communications and Creative Camelot
  • Kindling have been invaluable in helping us make business decisions due to the depth and richness of their insight. Kindling have always understood our objectives and delivered to them in a direct and thorough way. Debriefs are a particular strength, as Jon can communicate the key learnings quickly and with authority. It is a pleasure to work with Jon and the team as they are always flexible, relaxed and accommodating. It feels more like a partnership than an agency/client relationship and I have no hesitation in recommending Kindling.

    Emma White Research manager Ocado

Our Clients

Whether it be iconic brands, leading charities, online innovators, or government departments, we are privileged to work with a wide range of outstanding clients.

And thankfully, they keep coming back for more.


Our Team

Jon Cohen leads a team of talented associates.

Whatever the complexity and scale of your project, Kindling has the resources and expertise to deliver high-quality insight, outstanding guidance and a seamless research experience.

Our Work

We are true insight partners, experts in the development of more human, emotionally compelling products, brand strategy and marketing communications.

Read about some of our work here.

Asking For Trouble

The new book by Jon Cohen

Understanding what people think when you can’t trust what they say.

Shortlisted ‘Business Book of the Year 2022’