Behavioural Insights

We lead the way in using mobile video, social networks and digital technology to capture the raw behavioural insights that underpin the development of more relevant and effective ideas.

Our Approach

We help you better understand how people truly feel about your ideas empowering you to create more resonant, compelling and effective propositions, concepts and communications.

  • Kindling’s support and expertise is second to none. Their agility and flexibility has allowed our business to react quickly to obtain essential insights needed to create best in class advertising. From the excellent recruitment to the objective delivery of the insights, there’s nothing more we could ask for. We win together!

    Kate Squires Head of Marketing Comms & Advertising Avanti West Coast
  • What an absolute pleasure it was to work with Jon and his team. What his team accomplished during lock-down was truly amazing!
    Can 100% recommend working with Jon and team and we’re already hunting for the next opportunity to partner up again.

    Lisa Payne Principal Researcher Sky

Our Clients

Whether it be iconic brands, leading charities, online innovators, or government departments, we are privileged to work with a wide range of outstanding clients.

And thankfully, they keep coming back for more.

Our Team

Jon Cohen leads a team of talented associates.

Whatever the complexity and scale of your project, Kindling has the resources and expertise to deliver high-quality insight, outstanding guidance and a seamless research experience.

"We’ve used Kindling for a range of qualitative and quantitative research projects, from quick turnaround evaluation to strategic research consultancy. The quality of insight, professionalism and expertise is unsurpassed. As long as you are not a competitor, I would recommend them without hesitation and would urge you to get in touch."


Asking For Trouble

The new book by Jon Cohen

Understanding what people think when you can’t trust what they say.

Shortlisted ‘Business Book of the Year 2022’