Kindling

We are Kindling,
an award-winning
insight consultancy.

We help our clients develop better products, braver public policy and more compelling marketing communications through a deeper understanding of behaviour and response.

Behavioural Insights

We lead the way in using mobile video, social networks and digital technology to capture the raw behavioural insights that underpin the development of more relevant and effective ideas.

Understanding Response

Our sophisticated understanding of research response facilitates the development of ground-breaking concepts and communications

  • Kindling’s support and expertise is second to none. Their agility and flexibility has allowed our business to react quickly to obtain essential insights needed to create best in class advertising. From the excellent recruitment to the objective delivery of the insights, there’s nothing more we could ask for. We win together!

    Kate Squires Head of Marketing Comms & Advertising Avanti West Coast
  • What an absolute pleasure it was to work with Jon and his team. What his team accomplished during lock-down was truly amazing!
    Can 100% recommend working with Jon and team and we’re already hunting for the next opportunity to partner up again.

    Lisa Payne Principal Researcher Sky

Clients

Whether it be iconic brands, leading charities, online innovators, or government departments, we are privileged to work with a wide range of outstanding clients.

And thankfully, they keep coming back for more.

  • We commissioned Jon to design and run a piece of behavioural insights work  – and I’m not exaggerating when I say that he changed my whole perspective on research in the process.

    Ali Moore Head of communications and behaviour change relondon.gov.uk
  • Jon is an absolute pro! He not only delivers on the brief but scratches well beyond the surface and blows us away with his highly informed point of view too. Beyond being great at what he does, he is also a genuinely delightful person to work with.

    Abiola Oni Research & Planning Senior Manager Rightmove

Our Team

Jon Cohen leads a team of talented associates.

Whatever the complexity and scale of your project, Kindling has the resources and expertise to deliver high-quality insight, outstanding guidance and a seamless research experience.

More About Jon

Jon started his career as a strategic planner in advertising working at Leo Burnett and HHCL. He set up his first research company ‘Rosenblatt’ in 1995. Rosenblatt was acquired by the Cello Group in 2007.

Jon launched Kindling in 2010 with the aim of helping businesses, charities and governments develop ideas that challenge the status quo. 

His first book ‘Asking for Trouble’ was published in May 2021.

Asking For Trouble

Asking For Trouble is your indispensable guide to asking people what they think.