Behavioural Insights

We lead the way in using mobile video, social networks and digital technology to capture the raw behavioural insights that underpin the development of more relevant and effective ideas.

Our Approach

We help you better understand how people truly feel about your ideas empowering you to create more resonant, compelling and effective propositions, concepts and communications.

  • We have created some amazing, award-winning campaigns over the last couple of years with great business results, but we wouldn’t have got there without the support of our Insight team and insight agency, Kindling. Together, we spoke with players with the ambition to identify a real human truth that would become our North Star. This powerful human truth became the central thought for our marketing strategy and helped us create inspiring briefs for our business teams and agencies. Our Insight team and insight agency partners kept us honest and focused throughout the creative development process and helped us develop great ideas into amazing campaigns that we are so so proud of.

    Anna McInally Head of Marketing Communications and Creative Camelot
  • Kindling’s support and expertise is second to none. Their agility and flexibility has allowed our business to react quickly to obtain essential insights needed to create best in class advertising. From the excellent recruitment to the objective delivery of the insights, there’s nothing more we could ask for. We win together!

    Head of Marketing Comms & Advertising Avanti West Coast

Our Clients

Whether it be iconic brands, leading charities, online innovators, or government departments, we are privileged to work with a wide range of outstanding clients.

And thankfully, they keep coming back for more.


Our Team

Jon Cohen leads a team of talented associates.

Whatever the complexity and scale of your project, Kindling has the resources and expertise to deliver high-quality insight, outstanding guidance and a seamless research experience.

“We’ve used Kindling for a range of qualitative and quantitative research projects, from quick turnaround evaluation to strategic research consultancy. The quality of insight, professionalism and expertise is unsurpassed. As long as you are not a competitor, I would recommend them without hesitation and would urge you to get in touch.”


Asking For Trouble

The new book by Jon Cohen

Understanding what people think when you can’t trust what they say.

Shortlisted ‘Business Book of the Year 2022’