Meet Jon and his team
of talented associates.

Joh Cohen

Managing Partner

Jon is an experienced researcher and thought leader. He has won numerous awards and spoken widely on the value of research in helping to develop ideas that challenge the status quo. If you work with Jon and his team, you don’t just get great insight and detailed feedback. You get development guidance founded on a deeper understanding of behaviour and response.

Imogen Baker

Qual Research Director

Imogen graduated from Cambridge University with a 2.1 in Social & Political science and has focused her career on understanding people and what makes them tick ever since. She has 19 years experience in market research and brand planning spanning agencies including Hall & Partners and TNS. She works in both the UK and internationally and has led initiatives in markets including India, China, Russia, South Africa, Japan and the entirety of Western Europe

Kate Siddall

Qual Research Director

Kate has been a qualitative researcher for over 20 years, 16 years within research agencies, and over 5 years as a freelance consultant. She has a wealth of experience within the commercial, media and public sector, working with clients such as; Viacom, Boots, Asda, BBC, Unilever, Thinkbox, C4, Kellogg's, Nottingham Trent University, Department for Education and The Student Room.

Sarah Boyd

Qual Research Director

Starting out over 20 years ago, Sarah cut her teeth in the world of international research. Overseeing research in Europe, The Americas and Asia to bring local insight to multi-country studies. Since then, she has honed her skills in the UK, with a strong focus on brand communication research. Very much believing that variety is the spice of life, she has broad sector experience with recent clients including Ford, Camelot and

Rebecca Atkinson

Quant Research Director

Rebecca has been a quant researcher for over 20 years and has delivered large and small scale projects for clients such as the BBC, the Department for Education, Titan Travel, ASDA, IKEA, RSPB, National Trust, Channel 4 and Egmont. Rebecca relishes converting quant data into clear, compelling insights and really bringing stories to life, providing clients with a deeper understanding of consumer behaviour, needs and motivations.