Kellogg's - Emotional Brand Strategy

Kellogg’s wanted to develop a new elevated brand position for the Kellogg’s Masterbrand. Their goal was to engage with consumers on a deeper and more emotional level. 

Nivea Men - Communications Platform Development

The team at Nivea wanted a deeper understanding of what skincare and moisture means to the modern man, and to consider what role Nivea can credibly play in the changing landscape of wellness and wellbeing.

The National Lottery - Human Truths

Camelot (now Allwyn) wanted their National Lottery communications to connect with people on a more emotional level –  to give their creative agency a different perspective.

Ocado - True Insight Partners

Kindling have worked with Ocado, one of the great UK challenger brands, for the last 5 years on every aspect of their brand and communications.