CRUK – More Meaningful Communications
Over the years, Kindling has been involved in numerous health information projects for CRUK – from vaping to bowel cancer screening. This includes a strategic overview of the positioning of the ‘About Cancer’ website, and the development and evaluation of print and digital campaigns.
We have recently completed two projects for the Health Information team. One, evaluating ‘About Cancer’ videos and animations, and the other, an in-depth exploration of the Bowel Cancer Screening communications. The aim was to reduce the barriers, highlight the benefits of screening and prompt participation.
Bowel Cancer Symptoms
How do I physically prepare for cancer treatment
Radiotherapy Side Effects