Kellogg’s – Emotional Brand Strategy

Kellogg’s wanted to develop a new elevated brand position for the Kellogg’s Masterbrand. Their goal was to engage with consumers on a deeper and more emotional level. Which is why Kellogg’s and their agency team came to Kindling. This is what Kellogg’s had to say about the experience:

I just wanted to say a very big thank you for all the brilliant work you’ve done over the last few weeks to deliver such fantastic insight to our team. Honestly, I didn’t know where we would get to when we started, as over the years I have seen that it is so difficult to get to underlying emotions. We always end up in the same functional or stereotypical place. We needed this work to unlock something different and you absolutely nailed it – I couldn’t be happier with the depth of insight you uncovered.​ ​ I can categorically say that before now I have never cried in a debrief and I have never seen anyone else cry… but the emotion you elicited in us all today is testament to the fact that you guys brought real human truths to life which resonated with us deeply.

Crystal clear insights with brilliant interpretation on top. 

Jill Hughes, Insight Director, Kellogg’s 

 This is a great example of why you should come to Kindling – we can’t guarantee to make you cry but you will get crystal clear insights with brilliant interpretation on top.  




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