Avanti – Brand Identity and Creative Development

We’ve worked with Avanti since the word go, including helping to develop their original brand identity and launch communications.

Projects include understanding how rail travellers perceive value beyond the price of the ticket. The research was therefore designed to allow people to have their say about price and disruption, without derailing the conversation. This research helped shape their product proposition (the launch of premium and business travel) as well as giving valuable insight to fuel the creative development for their promotional campaigns. We’ve also worked on the development of their new brand campaign. 

Projects include work on the brand communications for this campaign:


Testimonial –  Head of Marketing, Avanti

Kindling’s support and expertise is second to none. Their agility and flexibility has allowed our business to react quickly to obtain essential insights needed to create best in class advertising. From the excellent recruitment to the objective delivery of the insights, there’s nothing more we could ask for. We win together!




Next case study