Red Bull Racing –  Digital Strategy Development

Red Bull Racing approached us to help define their digital proposition, communications and activities for the Oracle Red Bull Racing new program of NFT and digital collectables across four of their key markets – UK, US, Netherlands and Mexico.

Our research contributed to the development of a best-in-class NFT program that offers the chance to get closer to a championship winning F1 team and to have access to money-can’t-buy memorabilia and experiences.

Testimonial from Daniel Mitchell, Senior Marketing Manager, Red Bull Racing

Jon and the team at Kindling provided valuable consumer research and insight that helped us develop an award winning global Web3 strategy at Red Bull Racing. Kindling helped us navigate a new and complex sector to develop a compelling fan proposition that we continue to use across all our Web3 activation.




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