Ocado – True Insight Partners

Kindling have worked with Ocado, one of the great UK challenger brands, for the last 5 years on every aspect of their brand and communications. We’ve helped with the development of the ‘There’s an Ocado just for you’ campaign, their new brand identity, building customer loyalty, a competitive value proposition, seasonal initiatives and social media campaigns.

Here’s an example of some of their campaigns we have been involved in:

There’s an Ocado Just For You (brand campaign)

Inspired Choices

Ocado : Food for Thought

Price Promise

In addition, we have also worked on the launch of Ocado Zoom which is a competitor to Tesco Whoosh, Uber Eats, Deliveroo and Amazon Fresh, specifically targeting young affluent millennials in the South East. We have been involved in the development of Ocado Zoom’s brand identity, brand strategy and communications. 

Testimonial from Emma White, Research Manager at Ocado 

We have worked with Kindling on several projects testing brand image, advertising and strategy. Kindling have been invaluable in helping us make business decisions due to the depth and richness of their insight. Kindling have always understood our objectives and delivered to them in a direct and thorough way. Debriefs are a particular strength, as Jon can communicate the key learnings quickly and with authority. The quality of recruitment has been spot on, and Jon and the team are able to get the best out of respondents while the need to conduct fieldwork remotely has been no barrier to the quality and quantity of work. Kindling have always met our timings, which have sometimes needed a fast turnaround. It is a pleasure to work with Jon and the team as they are always flexible, relaxed and accommodating.  It feels more like a partnership than an agency/client relationship and I have no hesitation in recommending Kindling.

Testimonial from Alex Raybould, Ocado Zoom

Kindling is my go to insight partner when I’m looking for a deeper understanding of what our customers want. Their agility, expertise and high quality recruitment has consistently produced clear and actionable insight that the whole Zoom by Ocado business can get behind.

We are proud of our relationship with Ocado. We are trusted partners of the brand, research team and their agencies. It is exactly the kind of connection we love to have with our clients. 






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